JENNER & BLOCK
Digital Marketing Intern | SEO & Web Optimization
Overview
At Jenner & Block, I focused on improving digital performance through website optimization and SEO strategy. My work centered on enhancing content visibility, refining site structure, and ensuring a more seamless user experience across the firm’s digital platforms.
What I Did
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Optimized 264+ high-priority web pages through meta description updates, improving search visibility and content discoverability by 22%
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Conducted SEO analysis to identify content gaps and track keyword performance
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Identified and resolved broken links to improve site navigation and SEO health
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Maintained and updated attorney and client profiles to ensure accuracy and consistency
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Collaborated with the digital marketing team to optimize backend systems using RubyLaw
Impact
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Increased content discoverability and search performance across key pages
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Improved overall website functionality and user experience
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Contributed to a more efficient and organized digital content system