DEPAUL'S MARKETING & CONSULTING GROUP
Co-President | Social Strategy & Campaign Development
Overview
As Co-President of DePaul’s Marketing Consulting Group, I led marketing initiatives across multiple client projects, focusing on content strategy, campaign development, and audience growth. My role involved overseeing creative direction, guiding team execution, and building content systems designed to drive engagement.
What I Did
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Led social media strategy and campaign development across multiple client accounts
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Oversaw content creation, including short-form video and social-first campaigns
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Directed team execution and ensured brand consistency across deliverables
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Developed content strategies focused on engagement, growth, and audience participation
Featured Project: Ulli Picks
Ulli Picks was a new March Madness pool app designed to engage college students through interactive, sports-driven content.
The goal was to build awareness and drive participation during the tournament through real-time, social-first campaigns.
Strategy
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Created a real-time content strategy aligned with March Madness moments
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Developed a recurring content series (“Madness on Campus”) to build consistency
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Integrated student-focused, interactive content to increase participation
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Focused on timely posting + cultural relevance to maximize reach
Impact
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Increased Instagram profile views by 1,645.5%
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Reached 4,816 new accounts (+34,300% growth)
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Successfully drove engagement through real-time, culturally relevant content
Featured Work
