THE JOFFREY BALLET
Digital Media Intern | Content Creation & Digital Marketing
Overview
As a Marketing Intern at the Joffrey Ballet, I contributed to content creation and digital marketing initiatives supporting performances, events, and seasonal campaigns. My work focused on transforming behind-the-scenes moments and performance footage into engaging short-form content designed for social platforms. I worked across both content capture and post-production, with a strong focus on editing, shaping the final storytelling, and creating content that felt more accessible, modern, and engaging for younger audiences.
Role & Contributions
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Led editing and post-production for short-form video content (Reels, TikTok)
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Contributed to on-site content capture, including rehearsals, performances, and events
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Transformed raw footage into platform-optimized, story-driven content
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Developed and executed content concepts aligned with social trends and audience engagement
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Collaborated across marketing initiatives to support performance promotion
Creative Approach
My approach centered on making ballet feel more human, immersive, and culturally relevant. Instead of only showcasing polished final performances, I focused on capturing the moments in between: rehearsals, personalities, and behind-the-scenes energy.
I prioritized:
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Fast-paced, engaging edits tailored for short-form platforms
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Personality-driven storytelling to connect with audiences
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Blending aesthetic visuals with candid moments to make the brand feel more accessible
Impact
Content created during my time at Joffrey Ballet consistently drove strong engagement and reach across platforms:
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Up to 55K+ views on a single post
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Multiple videos reaching 20K-48K+ views
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Over 2.7K interactions on top-performing content
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Consistent engagement across reels, interviews, and event coverage
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High watch-time retention across multiple pieces of content
Metrics reflect organic performance across Instagram and Facebook.